Ceremonial Grade Japanese Uji  Green Tea Okumidori Matcha Powder         Ceremonial Grade Japanese Uji  Green Tea Okumidori Matcha Powder
Ceremonial Grade Magic Matcha Japanese Green Tea Okumidori Matcha Powder         Ceremonial Grade Magic Matcha Japanese Green Tea Okumidori Matcha Powder

Magic Matcha

First-harvest Okumidori matcha from Wazuka, Japan. Smooth, sweet, so vibrant green and unlike matcha you've tasted before.
£29
/

In Wazuka's mist-covered hills, Okumidori matcha leaves are shade-grown for three weeks before May's first harvest. This is the most prized picking of the year, tender young leaves packed with sweetness and vibrant green colour.

Hand-picked, then slowly stone-ground on granite mills, each vibrant emerald spoonful holds centuries of ritual.

Not weak, not grassy. Instead, rich umami, delicate sweetness, decadent creaminess and layered notes of mango, green pea, and coconut cast a spell. Whisked hot or shaken over ice, this is matcha like you've never tasted before.

This is your invitation to slow down and taste the magic.

Ceremonial Grade Japanese Uji  Green Tea Okumidori Matcha Powder         Ceremonial Grade Japanese Uji  Green Tea Okumidori Matcha Powder
Ceremonial Grade Magic Matcha Japanese Green Tea Okumidori Matcha Powder         Ceremonial Grade Magic Matcha Japanese Green Tea Okumidori Matcha Powder

Magic Matcha

First-harvest Okumidori matcha from Wazuka, Japan. Smooth, sweet, so vibrant green and unlike matcha you've tasted before.
£29
/

In Wazuka's mist-covered hills, Okumidori matcha leaves are shade-grown for three weeks before May's first harvest. This is the most prized picking of the year, tender young leaves packed with sweetness and vibrant green colour.

Hand-picked, then slowly stone-ground on granite mills, each vibrant emerald spoonful holds centuries of ritual.

Not weak, not grassy. Instead, rich umami, delicate sweetness, decadent creaminess and layered notes of mango, green pea, and coconut cast a spell. Whisked hot or shaken over ice, this is matcha like you've never tasted before.

This is your invitation to slow down and taste the magic.

First-harvest icon for Magic Matcha         First-harvest icon for Magic Matcha

First-Harvest

Hand-picked icon for Magic Matcha         Hand-picked icon for Magic Matcha

Hand-Picked

Shade-grown icon for Magic Matcha         Shade-grown icon for Magic Matcha

Shade-Grown

Stone-ground icon for Magic Matcha         Stone-ground icon for Magic Matcha

Stone-Ground

Slow down. Breath in. Begin.

Sift 2.5g of Magic Matcha into a bowl. Add a splash of water to make a paste before pouring in 60ml of water at 80°C. Whisk for a minute in a 'W' motion using the 30-20-10 method until frothy.

Want a latte? Add to milk of choice and sweeten as desired.

100% Okumidori Matcha Green Tea Powder

MORE MAGIC

5.0 (6)

Magic Matcha

£29
5.0 (1)

The Full Magic

£50 £57

The Whisk

£12

MAGIC, ANSWERED

You might be wondering why we don't call our matcha "ceremonial grade."

By all standards, it is. But that's a Western term that's become so overused it's lost all meaning. Anyone can call their matcha "ceremonial grade" – and many do, regardless of actual quality.

So instead of using vague marketing labels, we're just going to tell you the provenance of Magic Matcha (first-harvest, shade-grown, hand-picked and stone-ground) and let the quality speak for itself.

The first leaves of spring (late April to May) are the most tender, sweetest, and packed with the most vibrant flavour. After winter, tea plants concentrate all their energy into these young leaves, which is why first-harvest matcha is smooth and naturally sweet, not bitter and chalky.

Three weeks before harvest, the tea plants are covered to block 90% of sunlight. This shade stress increases chlorophyll (that vibrant emerald colour), L-theanine (natural sweetness and calm energy), and reduces bitterness. It's what makes matcha taste like matcha.

After the leaves are dried, they're slowly ground between granite millstones and it takes about an hour to grind just 40g. Granite stays cool, protecting delicate flavours and creating ultra-fine powder that whisks into smooth, velvety magic instead of chalky clumps.

  • 5 stars: 6 (100%)
  • 4 stars: 0 (0%)
  • 3 stars: 0 (0%)
  • 2 stars: 0 (0%)
  • 1 star: 0 (0%)
S
Sophie

This matcha is the most delicious matcha I have EVER tried! The colour is so pigmented and the smell when you open the sachet - WOW. I'll never be buying another brand again xo

C
Cait

Best Matcha I've tried, and the colour is insane! Will definitely keep stocking up.

F
Fiona

Best Matcha EVER.

D
Dani M.

So good, it feels like a treat rather than a superfood. Delicious flavour - will buy on repeat. So so good!

A
Abi

Thought I didn’t like matcha - I was WRONG! This is nothing like anything I’ve tasted before - smoothie sweet and delicious. 10/10!

A
Alice

Can’t get enough!! I never used to like matcha, but Magic Matcha has fully converted me! It’s so delicious and not earthy like I’ve experienced in the past. I always look forward to my daily cup. Highly recommend to anyone who thinks they don’t like matcha - this will change your mind too!